University of Chicago - Website Redesign
We collaborated with the University to transform its College website into an engaging experience.
Our goal was to offer a unique lens into campus life—helping prospective students envision themselves as part of the vibrant university community while providing current students with clear communication about academic opportunities and student life.
We designed a new visual system—including components, layouts, and aesthetics—that honors the university’s rich history while appealing to a modern, diverse audience.
This system includes a template and component library, allowing for seamless expansion across departments, centers, and offices.
Beyond the College website, we extended the design system to other schools and departments, delivering a cohesive yet cost-effective solution to communicate their unique stories.
By continuously developing and adding new components, we ensure that improvements made for one area of the university benefit the entire institution.
To bring campus life to the forefront, we created custom videos that capture authentic, organic moments, using these visuals throughout the site to spark interest and imagination.