I’m a laid-back, dependable dad who enjoys life’s simple pleasures—catching a game, cracking a cold beer, or coaching from the sidelines. I value teamwork, loyalty, and showing up for the people who count on me—traits that carry over into every aspect of my work.
Professionally, I’m an Atlanta-based hands-on creative, Skilled in brand-driven digital experiences and scalable design systems. Experienced in translating brand strategy into high-quality, user-centered web experiences across enterprise and consumer brands. Known for strong visual craft, system thinking, and close collaboration with cross-functional teams to deliver polished, impactful design solutions.
Purina
Olive Garden
Soundcloud
AJC
Thermo King
Trane
Trane Technologies
University of Chicago
WABE
WATG/Wimberly Interiors
Weather Group
Wrench Group
Xerox
Clients
American Cancer Society
Anheuser Busch
Atlanta History Center
AT&T
Club Car
CNN
Coca-Cola
Georgia Power
Kimberly-Clark
Liberator Medical Supply
Markforged
Mercer
National Geographic
Pfizer
Experience
Independent Contractor — Design Lead (Brand & Digital Experience)• 2025 — Present
Partner with agencies including Bounteous and IfThen to lead visual design and brand expression across large-scale digital initiatives
Led design for a multi-brand system engagement with Tyson Foods, establishing a flexible visual framework to unify and scale brand experiences across its portfolio.
Defined visual language, component styling, and art direction guidelines to ensure consistency while allowing each brand to maintain a distinct identity.
Spearheaded rollout for Hillshire Farm, shaping the look and feel of the digital experience through a system-driven yet brand-forward approach.
Contributed to extending the system across additional brands including Jimmy Dean and Tyson, ensuring cohesion across diverse audiences and product lines
Collaborated with strategy, UX, and development teams to translate brand positioning into compelling, user-centered digital experiences
Delivered polished, high-fidelity design work across responsive web platforms, balancing craft, speed, and scalability
IfThen — Associate Creative Director • 2013 — 2025
Owned design across complex, large-scale websites and digital platforms for enterprise and cultural brands
Translated strategic insights, user needs, and business goals into intuitive, visually engaging digital experiences
Designed and evolved modular, component-based systems to support scalable and consistent user experiences
Contributed to discovery efforts including stakeholder interviews, and competitive analysis to inform design direction
Collaborated with cross-functional teams to iterate on concepts and deliver polished, production-ready design solutions
Produced high-quality visual design across responsive web platforms, ensuring alignment with brand standards and accessibility best practices
Selected Clients: National Geographic, Disney, Hiscox, Mercer, AJC, University of Chicago, Trane, Coca-Cola, American Cancer Society, and Atlanta History Center.
VML — Art Director • 2011 - 2013
Developed visual concepts and digital design solutions across web, campaigns, and interactive media
Created brand-aligned experiences for clients including Xerox, Olive Garden, Purina, Kleenex, and Viva
Collaborated with designers, copywriters, and strategists to bring integrated campaign ideas to life
Presented creative concepts and design work to internal teams and client stakeholders
Integrative Logic (now Luckie) — Art Director • 2009 - 2011
Designed and delivered digital and integrated marketing experiences across hospitality, healthcare, and pharma
Developed visual direction and executed creative across multiple channels and platforms
Partnered with cross-functional teams to ensure cohesive, strategically aligned design output
Cadient Group (now Cognizant) — Senior Interactive Designer • 2006 - 2009
Designed digital experiences for major pharmaceutical and healthcare brands including Pfizer, Johnson & Johnson, Abbott Labs, and AstraZeneca
Produced websites, digital media, and interactive applications with a focus on clarity, usability, and brand alignment
Collaborated with creative and development teams to deliver polished, effective digital solutions