Trane - Website Redesign
We partnered with Trane Commercial to create a more visually engaging, interactive site with a stronger focus on user journeys.
We designed a curated homepage that balances marketing with intuitive navigation, ensuring key audiences can quickly access essential tasks.
The experience is designed to be engaging, energizing, and user-friendly.
We found the site poorly optimized for key audiences, making information hard to find.
To address this, we simplified access to data and documentation by implementing a search and filter-based interface, reducing clicks and improving usability.
Product pages now serve as marketing hubs, introducing users to related content, full-scale solutions, training, and case studies—leveraging high-traffic destinations to showcase additional products and services.
Implementing a Responsive Design
To enhance user engagement and expand reach, we developed a responsive website design that adapts seamlessly to various screen sizes. This ensures a visually appealing and functional experience across all devices, improving usability and accessibility.
